http://everquest2.station.sony.com/pizza/

I'm not quite sure how to feel about this. In reality, I never play EQ so the immediate consequences are minimized... however there are more serious matters in it's undercurrents.

The gamer in me revels in the idea of built in functionality to order pizza from a game environment. However the part of me that loaths capitalism is equally disgusted by this twist. Not to mention Pizza Hut makes shitty pizza....

It's really nothing more than a macro that launches the Pizza Hut website... IMO not as big a deal as people make it seem...

I guess its the fact that they just acknowledge it and associating themselves with a specific vendor.
What if the vaticans website had a link for free porn access?

Yeah Z, I know it's not some complicated peice of technology... but it still makes various statements, beyond corporate alliances. It's the precedent that worries me.