the more ad's, in some cases the more money.
what kills me are the numerous movie previews, thy keep shoving it in your face as if that will make you want to see it. hell, if I wanted to see it, I'd buy or steal it.*LOL*
I can't remember which bray it was but it was over 10 minutes or previews, advertisments, and there's so many buttons not allowed, you just give up and either sit through it or curse at the screen.

I tend to get righteous copies and burn them to disc and watch them. pop it in, hit play and enjoy. anything else is like having a scab being picked off.*LOL*